Despite extensive evidence about the benefits of breast feeding for both infants and mothers, breastfeeding rates in the UK remain low. Most infants presenting with feeding issues are otherwise well but are often over diagnosed with clinical conditions such as maternal milk insufficiency, cow's milk intolerance or reflux. With simple advice and troubleshooting common problems, all child health professionals can support mothers to establish and continue breast feeding exclusively for longer.
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Correction notice This paper has been amended since it was published Online First. In the section of the article titled ‘Common myths and misconceptions’ the paragraphs under ‘Nipple confusion’ have been amended.
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Competing interests None declared.
Provenance and peer review Commissioned; internally peer reviewed.